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Thinking outside the square No.2
10 July 2009
It's easy to see our mobile media as two dimensional - all you have to do is take your latest print creative, reformat it to Impact Media specs and at the very least you know it's going to be 250% more effective than running a static outdoor campaign in the same geographic area.
But what about three dimensional? If you're a beverage marketer, what about adding a 3D OverSculpture (a larger-than-lif
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