Thinking outside the square No.1

10 July 2009

Ok, so the last thing you should do in a recession is slash your marketing budget, but what exactly do you do to make your recessionary budget go further and your marketing communications stand out better?

One way is to simply do what your competitors aren't. For instance, if you were an smallish ad agency with big multinational competitors, all with million dollar websites, how would you make your website stand out for less than the cost of a t-shirt?

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