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Madness is doing the same thing repeatedly and expecting a different result. Are you mad or sane?
For decades the vast majority of media plans have had a similar ring to them: big budget, widespread mainstream media; small budget, narrowcast creative media. The theory has been if you have the money, engage a big multinational agency,... more >>
Spyders invade Brisbane
Every two years Brisbane plays host to one of the biggest truck shows anywhere in the world - The Queensland Truck & Machinery Show. And in May this year it was time yet again for the world's truck & machinery manufacturers,... more >>
Spyderlites & Ferraris cruise Sydney by Starlight
In a Recession it's not just the business world that sees a downturn in revenue. Charities also feel the pinch, often far more so as previously charitable donors are forced to conserve what they have to ensure their own survival in tough... more >>
