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Rusty Scooterlites?
11 January 2010
If you're aged 15- 22 age group the name Rusty conjures images not of brown, flaking metal, but glistening blue ocean, hot Summer days.
Rusty is an iconic Australian surfwear label, hotly sought after by virtually all 15-22 year old male & females, but reaching their target market through traditional media is virtually impossible. And certainly not without an obscene marketing budget. So how did they let their target know about a massive Rusty Warehouse Sale? Rust
The result? We found their target on the streets, shopping hubs, beaches, cafes and bars of Perth and got them to the sale in droves.
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Rusty Scooterlites outside the sale
Rusty Scooterlites on the trail of 15-22's
