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Go red to make an impact
Adam C
8 December 2008
Red is one of the three primary colours. It also happens to be the colour that generates the greatest reponse in people worldwide. Red is known to set our emotions running wild - from passion to poison.
Research studies have proved that offices with a strong red theme results in employees working faster. But of course, faster work results in errors of judgement and mistakes, so before you go ordering 50 gallon drums of red paint, remember, slow and steady wins the race - red sports cars always end up wrapped around power poles. Yet red walls have also been shown to increase in appetite (ever wondered why just when you think you're full in a Chinese restaurant, you order yet another dish?).
Red is often used as the primary colour for warning signs. Why? Because red stands out against wh
Red - and a multitude of shades of red - are also used as the symbol of love. Red is often used to draw attention and make items appear stronger, brighter and heavier. Red has been found to have such an impact on our emotions that it can cause the heart to beat faster. In fact, one study proved that when two sports teams are equally matched, the team dressed in red is more likely to win! But as red also seems to incite confrontation, perhaps it's best not to wear red driving a red conervertible through the back blocks of Redfern.
On a webpage it's best to use red as an accent color to call attention to certain links or words on the page. If you want to use red as a background colour, a deeper, darker red works best. Bright red is too bright and hard on the eyes, making it difficult to read contrasting words. Red will stand out making visitors take notice of key words. For those who like red, a good choice is a monocromatic color scheme - using several shades of red with a contrasting color for links or main words can create a powerful webpage.
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• Color increases brand recognition by up to 80 percent
• Color improves readership as much as 40 percent
• Color accelerates learning from 55 to 78 percent
• Color increases comprehension by 73 percent
• Color ads are read up to 42 percent more than similar ads in black and white
• Color can be up to 85 percent of the reason people decide to buy
And finally, when it comes to street media, what vehicle colour guarantees the highest noticeability, recognition and rentention? That's right - Impact Media red!
NEWS JUST IN ... a new 2009 research study of 600 people conducted by British Columbia University has proved that a red computer screen background increases accuracy, and that red aids recall and detail! Want to be remembered? Call Impact Media.
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