News

CircaRetail goes Maxi

11 January 2010

CircaRetail is a brand new shopping centre in the Hills District of Sydney - Bella Vista to be exact - an area with wide roads, plenty of traffic during peak hours and one of the largest, most populated business parks in the state. Getting the message about the new centre to such a varied audience either meant a combination of press, radio and static outdoor ... or use a single Maxilite to get the message to commuters, locals and the local business community. 

To launch the new centre, CircaRetail went for a 7 day Maxilite campaign and a mix of static roadside (during peak hour) and driven 6 hour sessions. How well did it work? Well, the second phase of the Maxilites campaign is already in the planning stage!

 



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