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Bayer Flea Memorial Day Scooterlites
11 January 2010
November saw a highly creative national campaign in the form of a 'memorial day' for fleas, created by Bayer. Fleets of Scooterlites were sent out across the Eastern seaboard to let dog & cat owners everywhere that judgement day for fleas had arrived in the form of Bayer Advantage.
Our riders stopped occasionally to hand out Advantage flyers in pre-determined pedestrian hotspots, then hopped back on their bikes to attract the attention of around 4,000 pedestrians an hour throughout the CBD areas.
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Judgement Day for fleas : Bayer Scooterlites
Bayer Scooterlites outshine a static billboard in the CBD
