News
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Thinking outside the square No.1
Ok, so the last thing you should do in a recession is slash your marketing budget, but what exactly do you do to make your recessionary budget go further and your marketing communications stand out better? One way is to simply do what your ... more >>
Thinking outside the square No.2
It's easy to see our mobile media as two dimensional - all you have to do is take your latest print creative, reformat it to Impact Media specs and at the very least you know it's going to be 250% more effective than running a static... more >>
Marketing in a Recession: why the worst thing you can do is slash your marketing budget
It's pretzel logic: just how many companies slash their marketing budget as soon as they hear the "R" word. No, not red ...Recession. The theory seems to be that if they cut their marketing budget, they'll be better placed to... more >>
