FAQ

Here you'll find a range of often asked questions about Impact Media and our street media vehicles.

Index: General

  1. I've noticed your vehicles stand out far more than any others. Does this mean you achieve better results?
  2. Do you operate in all states?
  3. Do you have set routes for each state?
  4. Can you do our creative and artwork?
  5. You guys have the coolest bikes and cars on the road! I just saw four of your scooters out on the road and they were getting attention from everyone I looked at. How can I apply to be a rider/driver with Impact Media?

Answers: General

  1. I've noticed your vehicles stand out far more than any others. Does this mean you achieve better results?

    Red is the most noticeable colour on the roads (just think of the colour of every stop sign in the world!). The least noticeable is grey, silver & black. So yes, all Impact Media veicles stand out - and it's completely intentional! The more our street media stands out, the greater our noticeability, and the greater the noticeability of your brand on our vehicles. What's more, this also has a huge impact on brand recognition, top-of-mind awareness and affinity.

    In other words, yes, we achieve better results!

    P.S. To find out more about the impact of colour in advertising, see our News section - 'Go red to make an impact'.

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  2. Do you operate in all states?

    Yes, we have fleets in all states except Adelaide, Canberra and the Northern Territory. However, the size of our NSW, QLD and VIC fleets mean we are able to transport vehicles to Adelaide and the Northern Territory campaigns (the only aditional cost is transport to/from). This means we can run a simultaneous campaign in every state of Australia!

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  3. Do you have set routes for each state?

    No! Because every client brief and target market is different, we create individual routes for every campaign, focussed on delivering your message to the greatest possible number of your target market over the campaign period.

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  4. Can you do our creative and artwork?

    Yes we can. In fact, our creative and design capabilities are equal to the best (see 'Meet the Team' to find out why).

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  5. You guys have the coolest bikes and cars on the road! I just saw four of your scooters out on the road and they were getting attention from everyone I looked at. How can I apply to be a rider/driver with Impact Media?

    Thanks for the compliments! Just go to http://www.impactmedia.com.au/my-profile/ and complete the details on the Rider/Driver application form. We'll then have a look at it and call you to come in for an interview.

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